The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon's New 3D Feature Is Augmented Reality That People Might Actually Use (Recode)
"Called AR View, the feature shows customers a 3D rendering of how a given product will look in their home or workspace before they order it. It is activated by clicking on the camera icon in the Amazon app and selecting from thousands of products, giving a good sense of a product's dimensions."
Microsoft Thinks It Can Make Holograms the Future of Retail (Wired)
"The new HoloLens Commercial kit lets retailers envision their product or shop layout before it has even been built. Sensor technology can track the eye movement of customers to provide realtime feedback on preferred displays and items."
Clothes Made From a Data-Storing Textile Will Remember Pass Codes for You (Quartz)
"A team from the University of Washington has now developed fabric that can store data without any electronics or batteries. They do it by magnetising off-the-shelf conductive thread to create a textile with its own magnetic signature."
Apple Has a Hidden Business That's Bigger Than Some Airlines (Business Insider)
"Apple CEO Tim Cook says the company's wearables business is as big as a 'Fortune 400' company, implying that it does at least $6.7 billion in annual sales. It considers wearables to be its Apple Watch, Beats headphones and AirPods earbuds."
Tory Burch Jumps on the Wearables Bandwagon With a Line of Hybrids (Gadgets & Wearables)
"Tory Burch has jumped on the wearables bandwagon with its first ever smartwatch line. The hybrids pair via Bluetooth with both Android and iPhones to offer basic activity tracking, notifications, sleep tracking and linking ability to other apps. You can also take photos remotely."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.