The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Amazon Wants to Build a Fitting Room for the E-Commerce Experience (Quartzy)
"Amazon was granted a patent for a smart 'blended reality' mirror, which combines reflected images with artificially transmitted images into a single mirror display."
Face Mask Of The Future? This Gadget Promises Less Goo, More Tech (Fast Company)
"Described as 'the world's first smart mask treatment,' the $270 device combines three different light-emitting diode (LED) therapies with cryotherapy, thermotherapy, and T-Sonic pulsations."
L'Oreal and John Rogers Built a Thumbnail-Sized UV Sensor (Engadget)
"UV Sense is a battery-free electronic sensor that's less than 2 millimetres thick, designed to monitor your sun exposure and, when coupled with an NFC-enabled smartphone, help limit your skin cancer risk."
Beauty's Augmented Reality Revolution: What's Real, What's Hype, What's Next (The Business of Fashion)
"Wiggling its way into the beauty sphere via the seductive, instantly satisfying domain of magic mirrors, brands are betting heavily on AR, and the early ROI is promising."
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Turn Data Into Meaningful Customer Connections.”
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.