The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Apple Poised to Move Further into Media Amid Wall Street 'Panic' (The Guardian)
"For three years, the company has been hiring from the design and luxury industries — including top executives like Paul Deneve, the former chief executive of Yves Saint Laurent, and Angela Ahrendts, the former chief executive of Burberry."
Why Our Faces Are the New Social Currency (British Vogue)
"As ready-made, access-all-areas ID cards go, it's pretty perfect. Why travel with a credit card, a driving licence, a medical history and a passport if it can all be right there staring you in the... face?"
Fitbit Strikes Deal with Google That Could Lead to Wearables Collaboration (Fortune)
"Both companies have struggled somewhat in the wearables market lately. Fitbit was the market leader a few years ago when fitness trackers were all the rage but it has slipped as consumers have looked more to smartwatches from Apple and Samsung."
How Blockchain Could Infiltrate Luxury (Digiday)
"As the luxury industry begins to put emphasis on sustainable manufacturing and sourcing practices by eliminating fur from collections, the blockchain creates a level of accountability for practices that have been historically tricky to prove."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.