The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Apple Poised to Move Further into Media Amid Wall Street 'Panic' (The Guardian)
"For three years, the company has been hiring from the design and luxury industries — including top executives like Paul Deneve, the former chief executive of Yves Saint Laurent, and Angela Ahrendts, the former chief executive of Burberry."
Why Our Faces Are the New Social Currency (British Vogue)
"As ready-made, access-all-areas ID cards go, it's pretty perfect. Why travel with a credit card, a driving licence, a medical history and a passport if it can all be right there staring you in the... face?"
Fitbit Strikes Deal with Google That Could Lead to Wearables Collaboration (Fortune)
"Both companies have struggled somewhat in the wearables market lately. Fitbit was the market leader a few years ago when fitness trackers were all the rage but it has slipped as consumers have looked more to smartwatches from Apple and Samsung."
How Blockchain Could Infiltrate Luxury (Digiday)
"As the luxury industry begins to put emphasis on sustainable manufacturing and sourcing practices by eliminating fur from collections, the blockchain creates a level of accountability for practices that have been historically tricky to prove."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.