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Bits & Bytes | Apple Moves Into Media, Faces Are the New Currency

This week, Apple aims to become a luxury fashion lifestyle and content brand, while faces could turn into digital calling cards.
Angela Ahrendts | Source: Apple
By
  • Victoria Berezhna

Apple Poised to Move Further into Media Amid Wall Street 'Panic' (The Guardian)
"For three years, the company has been hiring from the design and luxury industries — including top executives like Paul Deneve, the former chief executive of Yves Saint Laurent, and Angela Ahrendts, the former chief executive of Burberry."

Why Our Faces Are the New Social Currency (British Vogue)
"As ready-made, access-all-areas ID cards go, it's pretty perfect. Why travel with a credit card, a driving licence, a medical history and a passport if it can all be right there staring you in the... face?"

Fitbit Strikes Deal with Google That Could Lead to Wearables Collaboration (Fortune)
"Both companies have struggled somewhat in the wearables market lately. Fitbit was the market leader a few years ago when fitness trackers were all the rage but it has slipped as consumers have looked more to smartwatches from Apple and Samsung."

How Blockchain Could Infiltrate Luxury (Digiday)
"As the luxury industry begins to put emphasis on sustainable manufacturing and sourcing practices by eliminating fur from collections, the blockchain creates a level of accountability for practices that have been historically tricky to prove."

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The State of Fashion: Technology