The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"6 Core Beliefs Behind New 'Apple Watch'" (The Business of Fashion)
"Today, as Apple unveils its much-awaited Watch, BoF has the early scoop. Here, we explain the new wearable device, Apple's strategy for turning the product into another blockbuster and its potential impact on the fashion and luxury industry."
"Twitter to Launch a 'Buy Now' Button" (The Financial Times)
"The home of the 140-character message is introducing a 'buy now' button and working with Stripe, the payments start-up, so users can pay by tweet without repeatedly tapping in their card details on a mobile phone. It follows Facebook's introduction of a 'buy' button earlier this summer."
"Alibaba is Bringing Luxury, Fast, to China's Middle Class" (Dealbook)
"The Chinese middle class, those earning from $9,000 to $34,000 a year, is poised to balloon over the next 10 years. More than 75 percent of China's urban consumers will fall into that demographic by 2022, according to a recent report by McKinsey & Company. In turn, demand for luxury goods and exotic foods like oysters is set to surge."
"Rocket Internet Kicks Off $970 Million IPO" (Bloomberg)
"Rocket Internet AG, which has copied business models from Airbnb Inc. to Birchbox Inc., plans to raise 750 million euros ($970 million) in one of Europe's most anticipated technology initial public offerings this year."
"Dagne Dover Raises $1.3M in Seed Round" (Women's Wear Daily)
"Functional handbag startup Dagne Dover has raised nearly $1.3 million in a seed round of financing. Founded two years ago by Melissa Mash, the firm seeks to provide what it calls practical luxury for working women — currently tote bags with an organizational system built into them for storage of keys, a laptop, wallet, water bottle and cell phone."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.