The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Apple Watch Gets First Major Updates, Including Partnership With Hermès" (Bloomberg)
"The watch got its first round of updates on its first anniversary. There are a few new accessories, two new metal colors, and a partnership with luxury brand Hermès."
"Inside Fashion's Instagram Wars" (The Business of Fashion)
"Fashion's premier social media platform is a battleground for consumer engagement. Who is winning? And how are brands refining their strategies this season?"
"BoF Exclusive | Farfetch Opens E-Commerce Platform to Brands" (The Business of Fashion)
"BoF can exclusively reveal that billion-dollar fashion 'unicorn' Farfetch will power e-commerce sites for brands with an 'omnichannel out-of-the-box' solution."
"Secondhand Clothing Site ThredUp Raises $81 Million at Valuation Around $500 Million" (Re/Code)
"The San Francisco-based shopping site, which sells secondhand clothing for women and children, has raised an $81 million investment led by Goldman Sachs Investment Partners that a source says values the company at around $500 million."
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"The Black Tux Grabs $25M To Dress Men To The Nines" (TechCrunch)
"The Black Tux, a suit and tuxedo rental startup based in Santa Monica, has scooped up another $25 million in funding to make sure groomsmen no longer look like they're wearing their dads' old suits."
"How Machine Vision Is About to Change the Fashion World" (Technology Review)
"The way fashion shows influence street-chic outfits has long been debated. Now a machine vision system that can track how fashions spread through society is providing the first hard evidence."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.