The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Apple Watch, Smartwatches and the Wearables Fashion Gap" (The Guardian)
"The company's campaign has conspicuously avoided the term 'smartwatch' – its staff haven't uttered the word, it doesn't appear in any literature – in a bid to avoid comparisons with its technology competitors. Instead, Apple is aligning itself with the traditional world of mechanical watches and jewellery."
"Mukesh Bansal, Online Fashion Guru to India's Masses" (The Business of Fashion)
"Start-up founders are natural multitaskers. But for Mukesh Bansal — founder and chief executive of Myntra, India's leading fashion e-commerce player — building a winning business required the focus to resist doing too many things at once, while finding the right blend of fashion and technology."
"Rocket Shares Fall After Germany's Biggest IPO Since 2007" (Bloomberg)
"Rocket Internet AG, the German company known for replicating businesses from Groupon Inc. to Airbnb Inc., fell on its first day of trading after completing the biggest initial public offering in Germany since 2007."
"Zalando Underwhelms on Frankfurt Debut" (The Financial Times)
"Zalando left investors underwhelmed after the online fashion retailer made its debut on the Frankfurt stock exchange, with shares losing their earlier froth to close just above their starting price."
"Selfridges in £40 Million Website Revamp" (The Independent)
"Selfridges is the latest upmarket department store to step up its online investment in the face of global competition. Selfridges is to invest £40m on its website to 'future-proof its multichannel business' – the biggest single investment in Selfridges.com since it launched."
"EBay Going It Alone Challenges CEO Wenig in Competitive Market" (Bloomberg)
"EBay Inc.'s separation from PayPal casts the online marketplace into an environment where the stakes are much higher as Amazon.com Inc. and Alibaba Group Holding Ltd. battle for global supremacy."
The data and technology business has developed proprietary tools that allow analysis of customer engagement, marketing strategies and lifetime value, working with the likes of The Economist, MyTheresa and Diageo. BoF speaks to Good Growth’s CEO and co-founder to learn more.
The sneaker brand has faced challenges in the year since it launched a 3D online space and introduced NFT-linked sneakers, but it sees a long-term opportunity ahead in virtual goods and experiences, including a chance to make them a significant part of its business.
The company, which rolled out its Shop feature to all US users this week, is banking on its powerful algorithm to help it succeed where Instagram and others have failed by delivering a constant stream of products along with its targeted content into users’ feeds.
The buzzy brand, which used the technology to help design the collection it showed at New York Fashion Week, appears to be the first to use it to create physical runway looks, or at least the first to acknowledge it.