The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Why Has Apple Been Poaching Fashion Execs?" (The Business of Fashion)
"Before the launch of Apple's Watch, the company made a slew of fashion and luxury hires. But the moves at the notoriously secretive Apple are about more than wearable tech."
"Who What Wear Closes $8 Million Series B From Amazon, Others" (TechCrunch)
"Who What Wear, the shoppable fashion site with 3.8 million uniques, has today announced the close of an $8 million Series B round with participation from Amazon and Bertelsmann Digital Media Investments."
"Will 'Uber for Models' Disrupt the Industry?" (The Business of Fashion)
"New apps like Swipecast connect models eager to maximise their income with clients who want a cheaper and easier alternative to traditional agencies. But will they really change the game?"
"A Facebook for Watch Geeks" (The New York Times)
"Together, Mr. Rose and Mr. Clymer intend to push Hodinkee beyond its blog origins to become a one-stop destination and social network for watch geeks."
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"Will Luxury Smartwatches Work?" (The Business of Fashion)
"Several luxury watchmakers have jumped on the wearable tech bandwagon."
"StyleLounge, The European Metasearch Engine For Clothing And Lifestyle Products, Raises €2.3M" (TechCrunch)
"Germany's StyleLounge, which operates a metasearch engine for clothing and lifestyle products, has raised a Series A round of funding."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.