The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Apple Will Use AR to Reinvent the Human-Computer Interface (Fast Company)
"As I look at Apple's future role in driving a 'next' computing experience, I am drawn to augmented reality. Apple chief executive has said on numerous occasions that he sees a big opportunity in augmented reality, including in commercial use cases."
How 3 Brands Brought Tech to Life at Coachella (AdWeek)
"These companies hope to push a future not only full of colour, but shift the way we view technology's impact on our lives. From voice-assisted programmes to mixed reality, they took advantage of the filters and Instagramable moments of Coachella."
How Blockchain Could Change the Ethical Fashion Game (Fashionista)
"Two applications for blockchain have emerged when it comes to ethical fashion. The first has to do with supply chain transparency, and the second has to do with creating economic systems that keep money concentrated in ethical fashion ecosystems."
Farfetch Launches Start-Up Accelerator (The Business of Fashion)
"Farfetch is launching a start-up accelerator in a move aimed at giving the fashion marketplace, which connects consumers with a global network of luxury boutiques and brands, an early peek at potential new features for its retail operating system."
What's Behind Asian Tycoons' Growing Appetite for Tech Start-Ups? (Forbes)
"Some of the key players already in the game are $93 billion SoftBank Vision Fund, state-owned Chinese Tencent Holdings, Alibaba, Singapore-based GIC and Temasek Holdings. The region's startups pulled in $7.86 billion from investors last year."
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Turn Data Into Meaningful Customer Connections.”
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.