The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Apple Will Use AR to Reinvent the Human-Computer Interface (Fast Company)
"As I look at Apple's future role in driving a 'next' computing experience, I am drawn to augmented reality. Apple chief executive has said on numerous occasions that he sees a big opportunity in augmented reality, including in commercial use cases."
How 3 Brands Brought Tech to Life at Coachella (AdWeek)
"These companies hope to push a future not only full of colour, but shift the way we view technology's impact on our lives. From voice-assisted programmes to mixed reality, they took advantage of the filters and Instagramable moments of Coachella."
How Blockchain Could Change the Ethical Fashion Game (Fashionista)
"Two applications for blockchain have emerged when it comes to ethical fashion. The first has to do with supply chain transparency, and the second has to do with creating economic systems that keep money concentrated in ethical fashion ecosystems."
Farfetch Launches Start-Up Accelerator (The Business of Fashion)
"Farfetch is launching a start-up accelerator in a move aimed at giving the fashion marketplace, which connects consumers with a global network of luxury boutiques and brands, an early peek at potential new features for its retail operating system."
What's Behind Asian Tycoons' Growing Appetite for Tech Start-Ups? (Forbes)
"Some of the key players already in the game are $93 billion SoftBank Vision Fund, state-owned Chinese Tencent Holdings, Alibaba, Singapore-based GIC and Temasek Holdings. The region's startups pulled in $7.86 billion from investors last year."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.