The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
In the Store of the Future, the Product Is You (Racked)
"At Apple's recent launch event, the most important announcement wasn't the face-recognising iPhone X, but the company's rebranding of its glossy, glassy retail outlets as 'town squares'. Apple wants its outlets instead to be seen as community centres and gathering places."
How Amazon Fashion Plans to Become a Major Player (British Vogue)
"Selection is at the heart of the brand, so letting customers know what we have to offer and always surprising them is key. We also believe that delivery services like Prime and Prime Now, which the Nicopanda exclusive collection is available through, will be particularly exciting for fashion customers as it offers a two-hour delivery service direct to your door from the catwalk."
Mapping a Future Where Robots Have Taken Over the Supply Chain (Bloomberg)
"Over the past couple of decades, humans have been entirely removed from the logistics business, which is now coordinated by machines and software. Making shoes long ago became a robot's craft. Many of the basics we buy are now constructed, bought, and shipped with no one besides the customer ever laying eyes on them."
The Apple Watch Is No Longer a Device for the Everyday Consumer (Quartz)
"In the three years the Apple Watch has been available, Apple has struggled to position it as a device that regular people who do regular things need. Unless you have a litany of meetings that you need to know about at any given moment, or are deeply interested in the minutiae of your heart's pumping, there still isn't that much of a reason to purchase one."
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.