Skip to main content

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | AR Will Beat VR, Weibo Lures Luxury Brands

This week, the comeback of Chinese social media app Weibo has attracted luxury brands and why augmented reality is set to be bigger than virtual reality.

Augmented reality beauty app Modiface | Source: Modiface

By

Helena Pike

13 December 2016

"Why AR Will be Bigger Than VR" (Venture Beat)
"How Google digitised the festive displays at 18 major retail establishments for your enjoyment — no trip to Manhattan required."

"Weibo's Comeback Lures Luxury Brands" (Jing Daily)
"Fendi recently rolled out a new campaign on Weibo asking followers of the Italian leather handbag brand to show off their best selfies."

"Google's 'Window Wonderland' Brings New York's Holiday Retail Extravaganzas to The Web" (Fast Company)
"This isn't the first time that the company has put holiday store windows on the web."

"How Revolve Is Leveraging User-Generated Content for its Beauty Business" (Fashionista)
"With the evolution of #selfie to #shelfie, the vanity has become shareable content, with each little jar a beacon of personal style."

"Zalando Plans to Hire 1,000 Engineers in Aggressive Expansion, Leaked Memo Shows" (Business Insider)
"The Berlin-headquartered company, Europe's largest online fashion retailer, intends to hire 1,000 engineers throughout the course of next year."

In This Article

Topics

Technology

Organisations

Jing Daily

Location

London, United Kingdom

Tags

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Why Fashion Is Rushing to Create 3D Captures of Its Products

Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.

The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.

How Coach Used Data to Make Its Tabby Bag a Hit

After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

The Business of Beauty Global Awards - Deadline 30 April 2024

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.

The Business of Beauty Global Awards - Deadline 30 April 2024