The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Botmakers Who Rule the Obsessive World of Streetwear (Wired)
"The bot is essentially a web utility: The buyer picks a product and supplies payment and shipping information, and the bot does the buying at a predetermined time."
How a Custom Blazer in 90 minutes Just Might Change the Apparel Business (Washington Post)
"This is an experiment in the idea of mass customisation, in which clothes are made for an individual's preferences. It's a departure from the model of selling standardised, mass-produced goods that has dominated retailing for more than a century."
How Tech And Fashion Are Combining To Disrupt The Status Quo For The Better (Uproxx)
"With sensors designed to monitor biological functions, designers are able to create shirts, watches, even underwear that can track where we go, what we do, and how we feel doing it. Wearable tech is putting the power back in the hands of the people by giving them more information about their own lives."
Apple's Obsession with Fitness and Fashion is Hurting the Apple Watch (Mashable UK)
"Apple treats the watch like a Fabergé egg — artistically considered to the point where every design decision had just one answer and no other. That plays into Apple Watch-as-jewellery image but it's left fans of round watches — which many find aesthetically superior — out in the cold."
How IBM has Predicted the Future of Indian Fashion (Vogue India)
"Originally we were looking to make people's retail experience better, whether it's shopping, online retail, providing conversational shopping experiences, image-matching… But we realised these same building blocks can also be used in the design process. IBM Watson understands colours, styles and silhouettes in a very significant way."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.