The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How the Social Media Crackdown in China Will Affect Luxury Brands (Jing Daily)
"One popular speculation related to the Harper's Bazaar shut-down is that the government is cracking down on the chaotic entertainment industry, and brands who are looking [to hire] controversial celebrities to boost their sales are under close watch."
The Wearable Market is Set to Double its Size by 2021 (Wareable)
"The International Data Corporation report expects smartwatches to continue dominating the wearable market, but not necessarily the high-end smartwatches that allow you to run third-party apps. Instead, it sees basic smartwatches, like hybrids, outpacing more traditional smartwatches as watchmakers shift their resources."
Alibaba CMO Says Don't Compare the Chinese Company to Amazon. It's Much Bigger. (Fast Company)
"Think of Alibaba as a combination of Google, Facebook, and Amazon, in one. Brands set up and operate their own e-commerce flagship stores on the Alibaba platform. And global brands have flocked to it, including Nike, Apple, Coke, Uniqlo, Zara, and L'Oreal."
Farfetch CMO John Veichmanis: 'Data is the New Marketer's Currency' (Glossy)
"Our job is to build meaning around the data to serve our customer more appropriately. That goes back to the basics of what marketing is: understanding consumer preferences. But rather them telling us in words and in surveys, we use our own gathered data to make decisions in real time."
The Future of Fashion (Raconteur)
"'We make a shirt the same way we did 100 years ago and it's insulting," says to Kevin Plank, founder of sportswear brand Under Armour. But this is set to change. Mr Plank, among others, is asking: 'How can we use technologies to make a better product and produce it more efficiently?'"
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.