The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Net-a-Porter Founder Quits Mid-Merger With $153 Million Gain" (Bloomberg)
"Net-a-Porter founder and chairman Natalie Massenet has resigned from the online fashion retailer, ahead of its planned merger with Italian rival Yoox."
"Asos Chief to Step Down 15 Years After Founding Fashion Retailer" (Bloomberg)
"Asos Plc, the UK's largest online-only fashion retailer, said chief executive officer Nick Robertson will step down, 15 years after he co-founded the business."
"Apple Smartwatch Rivals Turn Back the Fashion Clock" (The Financial Times)
"Apple's rivals in the smartwatch market have hit on a new idea to win over consumers: make devices that look like traditional timepieces."
"Should Fashion Companies Let Social Media Influence What's Hot and What's Not?" (The Independent)
"'Brands need to evolve from the positive, rather than just churning out what has been popular, or the customer will get bored.'"
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"Vestiaire Collective Raises $37 Million to Fund Global Expansion" (The Business of Fashion)
"Luxury resale site Vestiaire Collective has raised a $37 million Series D round to ramp up global expansion."
"Obama Administration To Open Wearable Tech R&D Center In Silicon Valley" (Fast Company)
"The White House and the Department of Defense are working with the private sector to build flexible, wearable electronics."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.