The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fashion 'Unicorn' Farfetch Raises $86 Million at $1 Billion Valuation" (The Business of Fashion)
"Curated fashion platform Farfetch has raised $86 million in a Series E round valuing the company at $1 billion, making it a rare fashion 'unicorn.'"
"Etsy Aims to Raise $100m in IPO" (The Financial Times)
"Etsy, the online craft goods marketplace, has filed to go public on Nasdaq, planning to raise at least $100m."
"The Apple Watch Gets 12 Pages in Vogue" (Fortune)
"Of course Apple would launch the marketing campaign for its first wearable computer in the March issue of Vogue — the one in which all the fashion houses that matter launch their spring collections."
"Former Apple Retail Boss Ron Johnson Leads $16 Million Investment in Nasty Gal" (Re/Code)
"Online retailer Nasty Gal is gearing up for its brick-and-mortar moment and has brought in former Apple retail boss Ron Johnson to help guide the way."
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"Fab.com's Fire Sale Is Official" (Re/Code)
"Fab.com finally has a new home. PCH International, a company that helps startups design and manufacture hardware products, has announced that it has purchased the shopping site that was the one-time darling of venture capitalists and design aficionados alike."
"AnOther Magazine to Launch Digital Cover Developed With PCH" (The Business of Fashion) "AnOther Magazine is set to unveil a digital magazine cover, developed with Irish entrepreneur and supply chain guru Liam Casey's company, PCH."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.