The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fashion 'Unicorn' Farfetch Raises $86 Million at $1 Billion Valuation" (The Business of Fashion)
"Curated fashion platform Farfetch has raised $86 million in a Series E round valuing the company at $1 billion, making it a rare fashion 'unicorn.'"
"Etsy Aims to Raise $100m in IPO" (The Financial Times)
"Etsy, the online craft goods marketplace, has filed to go public on Nasdaq, planning to raise at least $100m."
"The Apple Watch Gets 12 Pages in Vogue" (Fortune)
"Of course Apple would launch the marketing campaign for its first wearable computer in the March issue of Vogue — the one in which all the fashion houses that matter launch their spring collections."
"Former Apple Retail Boss Ron Johnson Leads $16 Million Investment in Nasty Gal" (Re/Code)
"Online retailer Nasty Gal is gearing up for its brick-and-mortar moment and has brought in former Apple retail boss Ron Johnson to help guide the way."
"Fab.com's Fire Sale Is Official" (Re/Code)
"Fab.com finally has a new home. PCH International, a company that helps startups design and manufacture hardware products, has announced that it has purchased the shopping site that was the one-time darling of venture capitalists and design aficionados alike."
"AnOther Magazine to Launch Digital Cover Developed With PCH" (The Business of Fashion) "AnOther Magazine is set to unveil a digital magazine cover, developed with Irish entrepreneur and supply chain guru Liam Casey's company, PCH."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.