The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Snapchat Falls Farther Behind Instagram with Fashion Brands (Digiday UK)
"With Instagram replicating most of Snapchat's capabilities, there's no reason for fashion and beauty brands to maintain an actual account on the platform anymore."
3D Printers Start to Build Factories of the Future (The Economist)
"It is not foolish to believe that 3D printing will power the factories of the future. Nor need the technology be restricted to making things out of those industrial stalwarts, metal and plastic. It is also capable of extending manufacturing's reach into matters biological."
Google Fined $2.7 billion for EU Antitrust Violations Over Shopping Searches (Tech Crunch)
"Google's strategy for its comparison shopping service wasn't just about attracting customers by making its product better than those of its rivals. Instead, Google abused its market dominance as a search engine by promoting its own comparison shopping service in its search results, and demoting those of competitors."
10 Questions for Iris van Herpen as She Prepares to Celebrate 10 Years of Fashion Innovation at Couture (Vogue UK)
"I want to give new meaning to couture—give it relevance in the age of technology. [That] it can be the place of innovation and collaboration to help push production, materiality, and sustainability forward. [I hope to] make haute couture the engine of progress in our rapidly changing digital age."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.