The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
In the Future, Clothes Will Listen to Our Bodies (Racked)
"From illuminated sweaters with biosensors to graphene formal dresses that change colours to match the wearer's emotions, interactive fashion reimagines what clothes can mean to the people who wear them."
Better Late Than Never: Fashion Belatedly Embraces Hackathons (Digiday UK)
"If you open your company to let change in — especially because hackathons tend to focus on young talent and entrepreneurs — it creates ways to co-create."
This Vibrating Hair Clip Could Help Deaf People Sense Sounds (Wired)
"As the vibrations match accurately to the sound – the sensor has 256 different levels of feedback – deaf people can use the technology as an alternative way of interacting with the world around them."
Chinese Online Retailer JD.com Is Developing Heavy-Duty Delivery Drones (Wall Street Journal)
"JD's chairman Richard Liu sees drones as a way to reach millions of potential customers outside China's major cities, an enormous market where it competes fiercely with Alibaba."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.