The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fitbit Styles Up Luxury Expertise With Euro Smartwatch Maker Purchase" (Fortune)
"On Tuesday, [Fitbit CEO James Park] snapped up expertise and software from European smartwatch maker Vector Watch."
"Wearables Double Down on Fashion at CES to Cling to Relevancy" (Motherboard)
"As tech searches for the next big thing, wearables, besides items like Fitbit, really haven't caught on as some companies had hoped."
"Do Consumers Need New Rules to Protect Them From Their Robots?"(Forbes)
"With this sort of social responsibility... there will be a lot of debate about what should be included as a nuisance and what should be out."
"A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works" (Harvard Business Review)
"In today's channel-rich environment, omnichannel capabilities drive the engagement of core shoppers with the retail brand."
"Facebook Risks Breaking Its Perfect Business Model" (Bloomberg Gadfly)
"This could be the point in Facebook's development that helps it endure as the biggest and most valuable attention hog on the Internet."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.