The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps" (Bloomberg)
"Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps."
"Apple and Fashion: A Love Story for the Digital Ages" (Vogue UK)
"'The technology is at last starting to enable something that was the dream of the company from the very beginning — to make technology personal. So personal that you can wear it.'"
"The Fashion Industry Is Pouring Money Into VR, With No Idea How to Use It" (Motherboard)
"I'm skeptical that virtual reality will 'disrupt' the fashion industry in the way that optimistic designers and executives are anticipating because their excitement seems to stem from a misunderstanding of the way that most people shop using technology."
"Why Retailers Are Missing Out on Mobile With Millennials" (Advertising Age)
"Chains Like Abercrombie, American Eagle, Aéropostale Simply Adapted Desktop Sites for Phones. Now They're Playing Catch-up."
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"Facebook Plans To Put Ads In Messenger" (TechCrunch)
"A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016."
"Fitbit Forecasts Sales Below Estimates on Slow Rollout of Models" (Bloomberg)
"Fitbit Inc. forecast revenue in the current quarter that fell short of analysts' estimates, saying the global introduction of their newest watches may push sales later into the year."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.