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Bits & Bytes | Fitness App Boom, Apple's Digital Love Story, VR Investment

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Apple watch | Source: Apple
By
  • Kate Abnett

"Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps" (Bloomberg)
"Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps."

"Apple and Fashion: A Love Story for the Digital Ages" (Vogue UK)
"'The technology is at last starting to enable something that was the dream of the company from the very beginning — to make technology personal. So personal that you can wear it.'"

"The Fashion Industry Is Pouring Money Into VR, With No Idea How to Use It" (Motherboard)
"I'm skeptical that virtual reality will 'disrupt' the fashion industry in the way that optimistic designers and executives are anticipating because their excitement seems to stem from a misunderstanding of the way that most people shop using technology."

"Why Retailers Are Missing Out on Mobile With Millennials" (Advertising Age)
"Chains Like Abercrombie, American Eagle, Aéropostale Simply Adapted Desktop Sites for Phones. Now They're Playing Catch-up."

"Facebook Plans To Put Ads In Messenger" (TechCrunch)
"A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016."

"Fitbit Forecasts Sales Below Estimates on Slow Rollout of Models(Bloomberg)
"Fitbit Inc. forecast revenue in the current quarter that fell short of analysts' estimates, saying the global introduction of their newest watches may push sales later into the year."

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