The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps" (Bloomberg)
"Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps."
"Apple and Fashion: A Love Story for the Digital Ages" (Vogue UK)
"'The technology is at last starting to enable something that was the dream of the company from the very beginning — to make technology personal. So personal that you can wear it.'"
"The Fashion Industry Is Pouring Money Into VR, With No Idea How to Use It" (Motherboard)
"I'm skeptical that virtual reality will 'disrupt' the fashion industry in the way that optimistic designers and executives are anticipating because their excitement seems to stem from a misunderstanding of the way that most people shop using technology."
"Why Retailers Are Missing Out on Mobile With Millennials" (Advertising Age)
"Chains Like Abercrombie, American Eagle, Aéropostale Simply Adapted Desktop Sites for Phones. Now They're Playing Catch-up."
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"Facebook Plans To Put Ads In Messenger" (TechCrunch)
"A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016."
"Fitbit Forecasts Sales Below Estimates on Slow Rollout of Models" (Bloomberg)
"Fitbit Inc. forecast revenue in the current quarter that fell short of analysts' estimates, saying the global introduction of their newest watches may push sales later into the year."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.