The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fossil to Buy Wearable Maker Misfit for $260 Million" (Bloomberg)
"Fossil agreed to acquire Misfit, a maker of wearable devices, for $260 million to shore up its technology as it pushes into smartwatches."
"Retail Enters Third Phase of Digital Evolution" (The Financial Times)
"A battle is raging between technology giants and retailers over who has the most compelling relationship with the customer. The prize will be billions of pounds worth of sales as online retailers, traditional store groups and, increasingly, social media networks fight for a slice of consumers' spending."
"Athos Pushes Up To $51 Million In The Bank With Funding From Chamath Palhapitaya's Social+Capital" (TechCrunch)
"Athos, one of a handful of startups building out its wearable clothing brand, recently closed on $35 million in Series C financing from a number of investors, including Social+Capital."
"Brands Look Far and Wide for a Niche in Virtual Reality" (The New York Times)
"As more devices come to market with the aim of making virtual reality more commonplace, advertisers and agencies hope virtual reality will be the next great medium for persuading consumers to buy stuff."
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"The Potential of Geolocation for Revolutionising Retail" (Harvard Business Review)
"Many retailers, from Macy's to Walgreens, are already experimenting with location-sensing technologies, with most of the focus to date on navigation, location based promotional offers, and reviews of nearby products. However, this is just the tip of the iceberg."
"Caeden, a Wearable Tech Start-Up, Introduces a Smart Bracelet" (The New York Times)
"Caeden, a wearable tech start-up, thinks that with most smartwatches and fitness accessories, an important first step was skipped: They don't look like something you would want to wear."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.