The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"For the First Time, Google Is Bringing Retail Ads to Image Search" (AdWeek)
"To keep up with the influx of people shopping on their smartphones, Google is updating its offerings for retailers by launching ads in Google Images and introducing local inventory features."
"Condé Nast is Launching a 'Beauty Network'" (Racked)
"Condé Nast announced that it will be launching a 'new, socially-led beauty franchise,' called #TheLookIs."
"Jawbone Has Been Promising a Breakthrough Fitness Tracker for Years: Insiders Reveal Why It Keeps Falling Short" (Tech Insider)
"Now, as the wearables market turns suddenly gloomy, Jawbone may have one last chance to follow through on the fitness tracker it's been promising for years."
"Why Items From Your Shopping Cart May Start Showing Up in Your Instagram Feed" (AdWeek)
"The move should help marketers better reach their targeted audience while also helping users see relevant reminders for products they're actually interested in or maybe have even forgotten to buy."
"Media Exec on Influencer Marketing: 'We Threw Too Much Money at Them'"
"An entire ecosystem has evolved around these social media stars, but there are cracks in the foundation."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.