The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Will Google Bust into Brick and Mortar? (Retail Dive)
"Last week, unnamed sources told The Chicago Tribune that the tech giant was mulling a two-level 14,000 square foot space in the city's meatpacking district. A commitment to a physical store of its own will make a brick-and-mortar strategy critical."
How Analytics and Digital Will Drive Next-Generation Retail Merchandising (McKinsey & Company)
"Many of the core merchandising responsibilities at leading retailers could be almost entirely automated in the near future. A seamless, customer-centric, omnichannel approach will be key to engaging customers across multiple formats. There is a critical need for digital-talent management."
How a Makeup Mogul Built a $1 Billion Business on Instagram (Bloomberg)
"Last year, Huda Kattan sold a minority stake in her brand to TSG Consumer Partners LLC, a company known for investing early in hit beauty products. That makes her the first social media beauty influencer to attract private equity money."
AR Tops List of Future Shopping Experiences (Retail Dive)
"Future retail technology trends will focus on customers' ease of shopping while transforming the shopping experience. The technology will also help to bolster retailer's brick-and-mortar efforts with the growth of online channels."
Read My Lips: The Rise and Rise of Photo-Editing (1843 Magazine)
"FaceTune launched in 2013 and counts 40m daily active users, a majority of them female. FaceTune says its most frequently used tools are teeth whitening, skin smoothing and reshaping the face or facial features, such as slimming a jawline or nose."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.