The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
H&M Tests Voice-Activated Mirrors at New York's Flagship Store (Retail Dive)
"The 'Voice Interactive Mirrors' at the New York flagship store in Times Square 'wake up' through facial recognition when someone looks at it long enough. The mirror also offers selfies, style advice and discounts via QR codes."
Luxury Brands Are Using Apps to Find the Perfect Event Space (Jing Daily)
"Location finder apps are part of a growing space sharing phenomenon in China's urban areas. Luxury brands and PR companies want to use this service, as the need for top-notch, exclusive experiences becomes more important."
It Is Not Technology That Will Take the Swiss Watch Down (CNBC)
"Tech companies seem to be taking a more global approach in both selling their products and the management of their companies. As good as the Swiss have been at incorporating technology or reinterpreting tradition to maintain their customers, the advent of the Apple Watch is causing some waves."
Is E-Commerce Killing the Merchant Buyer? (Retail Dive)
"Shoppers are now doing half of their online spending through marketplaces, and that could rise to two-thirds in five years. While selling online and in store was a complex proposition in the days of slow-moving B2C supply chain orders, wholesalers today are breaking down barriers to omnichannel."
Instagram Adds Shopping Tags Directly into Stories (Tech Crunch)
"In a recent survey, users said they often watch stories to stay in the-know with brands they're interested in, get an insider view of products they like, and find out about new products that are relevant to them. Instagram's shoppable tags are about to pop up in Stories."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.