The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"How Shoptiques' 30-Year-Old CEO Is Using Tech to Take Indie Boutiques Global (and Make Millions)" (Forbes)
"The startup has raised $3 million to date from top investors like Andreessen Horowitz, Greylock Partners, Benchmark, SV Angel, William Morris Endeavor Agency and Y Combinator."
"Myntra to Unveil New Social App" (The Times of India)
"The Flipkart-owned online fashion retailer is aiming to double the gross merchandise value of goods sold on the platform to $1 billion in 2016. Mantra shut its website and moved to an app-only platform in May this year."
"Le Tote's Clothing Rentals App Lets You Seek Out New Outfits From Your iPhone's Search Screen" (TechCrunch)
"Online shoppers looking to spice up their wardrobe on a more regular basis can now download a new app from Le Tote, a 'Netflix-for-clothing' type of service backed by Andreessen Horowitz, Google Ventures and others, which launched to the public this week."
"Baublebar and Jawbone Collaborate on a Bracelet for the Wearable Tech Market" (Fashionista)
"This type of partnership is a first for both companies — Jawbone with a jewelry brand, BaubleBar with a tech brand. The two were introduced by their joint investor, Chris Burch."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.