The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Instagram Puts Ads on Stories as Users Reach 150 Million" (Bloomberg)
"Instagram will start to slip ephemeral ads in between stories from friends, turning the popular feature into a moneymaker for Facebook."
"Intel Plans IoT Shopping Spree with $100m Retail Tech Investment" (Computer Business Review)
"With technology like robots and artificial intelligence to free up employees, every aspect of the store and supply chain will allow retail employees to better focus on the customer and improve the store's performance."
"64% of Marketers Have a Snapchat Account, According to New Report" (AdWeek)
"While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2."
"EBay Gets Hands-On in Fighting Fake Handbags With New Service" (Bloomberg)
"EBay is following online luxury consignment startup The RealReal Inc. in San Francisco, which authenticates items and said it sold almost $400 million in second-hand designer apparel, handbags, jewellery and other merchandise in 2016."
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"Why Do Instagram and Twitter Want Me to Buy Fake Yeezys?" (Engadget)
"It may not be as crucial as stopping online harassment, but [Facebook and Twitter] should be trying harder to protect their users from getting scammed."
"Facebook Launches Incubator for Data-Driven Startups in Paris' Station F Campus" (Venture Beat)
"The benefits of the programme include one-on-one office hours and weekly workshops by Facebook employees and experts on topics such as privacy, design, user experience, and marketing."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.