The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Instagram Puts Ads on Stories as Users Reach 150 Million" (Bloomberg)
"Instagram will start to slip ephemeral ads in between stories from friends, turning the popular feature into a moneymaker for Facebook."
"Intel Plans IoT Shopping Spree with $100m Retail Tech Investment" (Computer Business Review)
"With technology like robots and artificial intelligence to free up employees, every aspect of the store and supply chain will allow retail employees to better focus on the customer and improve the store's performance."
"64% of Marketers Have a Snapchat Account, According to New Report" (AdWeek)
"While 64 percent of marketers have a Snapchat account, only 67 percent of those accounts are active, according to an extensive new report from research firm L2."
"EBay Gets Hands-On in Fighting Fake Handbags With New Service" (Bloomberg)
"EBay is following online luxury consignment startup The RealReal Inc. in San Francisco, which authenticates items and said it sold almost $400 million in second-hand designer apparel, handbags, jewellery and other merchandise in 2016."
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"Why Do Instagram and Twitter Want Me to Buy Fake Yeezys?" (Engadget)
"It may not be as crucial as stopping online harassment, but [Facebook and Twitter] should be trying harder to protect their users from getting scammed."
"Facebook Launches Incubator for Data-Driven Startups in Paris' Station F Campus" (Venture Beat)
"The benefits of the programme include one-on-one office hours and weekly workshops by Facebook employees and experts on topics such as privacy, design, user experience, and marketing."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.