The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Apple's Jony Ive Named Chief Designer, Gives Up Day-to-Day Role" (Bloomberg)
"Jony Ive, Apple Inc.'s top designer, will give up day-to-day managerial duties in what the company said is a promotion to the newly created position of chief design officer."
"Retailers Look to Beacons to help In-Store Shopping Mirror Online" (The Financial Times)
"Retailers and consumer goods groups are turning to beacon technology in a bid to make shopping in bricks and mortar stores more like ecommerce, as they try to connect online behaviour with offline sales."
"For London's Fashion Start-Ups, It's Being Social That Counts" (Reuters)
"London-based online retail entrepreneurs are using tricks learned from social media to create fashion communities that together discover, share and, most importantly, buy."
"One of the Biggest Tech IPOs of All Time Is Getting Bought by a Teen Clothing Store" (Bloomberg)
"Hot Topic, the fashion staple of suburban malls everywhere, announced today that it is buying Geeknet, the parent company of ThinkGeek, an online retailer catering to video game and sci-fi fans."
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"Jawbone Sues Fitbit on Eve of IPO" (The Financial Times)
"Jawbone has sued Fitbit on the eve of its initial public offering, with the fitness tracking device maker alleging its larger rival poached employees who took with them trade secrets costing it "hundreds of millions of dollars"."
"Google Says 'Buy' Button Coming to Online Advertising Service" (Bloomberg)
"Google Inc. plans to unveil a "buy" button for its advertising service, stepping up pressure on rival Amazon.com Inc. as the company moves deeper into online commerce."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.