The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"In-Depth With Modern Meadow: The Bioengineering Start-Up Growing Leather In a Lab" (Forbes)
"The results of Modern Meadow have the potential to have a significant impact on leather as a $100 billion raw material market."
"Zalando Plans Foreign Gubs to Get Frocks Out Faster" (Reuters)
"Faced with growing competition from Amazon which is expanding into fashion, Zalando is also investing in logistics and technology to offer customers more delivery options."
"Instagram Launches Business Tools to Help Users Buy and Sell" (Wired)
"The three tools are designed to help businesses find new customers on the Facebook-owned app."
"Pinterest Follows Rivals Into Selling Video Ads" (The New York Times)
"The move puts the social-bookmarking site in competition with the likes of Facebook, Twitter and Snapchat."
"Alibaba's E-Commerce App Has a Social Network Facebook Would Love" (Bloomberg)
"China's largest online shopping company is building a social network that keeps users buying more."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.