The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Talent Flow Reverses as Luxury Groups Get Serious About Digital" (The Financial Times)
"LVMH's appointment of Mr Rogers suggests the €224bn-a-year luxury sector is finally getting serious about digital."
"Burberry Becomes First Fashion Brand to Launch Apple Music Channel" (Bloomberg)
"UK luxury-goods maker Burberry Group Plc introduced a channel on Apple Inc.'s music service in the latest example of the fashion and technology industries coming together."
"Why Live Streaming Is the Future of Fashion Week" (Racked)
"While some 100,000 people attended last September's shows, 2.6 million live-streamed them instead."
"Makeup Startup Ipsy Said to Be Valued at $500 Million" (Bloomberg)
"Ipsy, a cosmetics-subscription service with $130 million in annual sales, raised $100 million in a second round of funding led by TPG and Sherpa Ventures."
"How a Tech Giant Infiltrated New York Fashion Week" (Fortune)
"Whether it was with drones, 'smart' bras and dresses equipped with sensors, Intel was everywhere at New York Fashion Week."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.