The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Report: LVMH to Launch Multi-Brand E-Commerce Site" (The Business of Fashion)
"The luxury conglomerate will position itself as a competitor to Net-a-Porter with its most ambitious e-commerce project since hiring Ian Rogers in 2015."
"Condé Nast to Package Digital Ad Inventory With Others" (Reuters)
"The move is part of a wider trend that has forced media companies that previously competed for ad dollars to work together to offer advertisers larger scale than each would be able to their own."
"Report: Amazon Resumes $650 Million Takeover Talks for Souq.com" (Bloomberg)
"Amazon resumed negotiations with the online retailer in recent weeks after they stalled in January when the two companies couldn't agree on a price."
"How Luxury Fashion Brands in China Use WeChat in 2017" (Jing Daily)
"Today, two-thirds of the luxury fashion brands active on WeChat now operate a service account, a step up from subscription accounts, which are primarily used by news and media entities."
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
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Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.