Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Zulily's Ascent, Instagram API, MatchesFashion.com

Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Raey by MatchesFashion.com Spring/Summer 2015 | Source: Courtesy
By
  • Kate Abnett

"A Fashion Trailblazer's Stylish Leap From Touch to Touch Screen" (The New York Times)
"Today even the company's physical stores now bear the name 'MatchesFashion.com' on their windows. If the new name is a little unwieldy, it is also a signal of the company's evolution from a local bricks-and-mortar retailer with a small e-commerce operation into a global specialty luxury e-commerce operation — with a small bricks-and-mortar presence."

"John Malone's Big Bet on Online Shopping" (The New York Times)
"Zulily's ascent is impressive. It went from a start-up in 2010 to $1.2 billion in revenue last year by selling clothing for mothers and their children at big discounts."

"Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry" (Re/Code)
"With Instagram's new API offering, ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. The move has been called "one of the most anticipated moments in the evolution of advertising."

"Fashion Discovery Site Roposo Nabs $15M From Tiger Global" (TechCrunch)
"Roposo, a discovery platform for fashion products, has scooped up $15 million in fresh funding from returning investor Tiger Global."

"Macy's Tests Chutes, Tablets in Dressing Rooms to Repel Amazon(Bloomberg)
"Macy's Inc. is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores."

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Using AI to Create Customer-Centric Business Strategies

At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.


Case Study | How to Turn Data Into Meaningful Customer Connections

Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
BoF Professional - How to Turn Data Into Meaningful Customer Connections
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
BoF Professional - How to Turn Data Into Meaningful Customer Connections