The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"A Fashion Trailblazer's Stylish Leap From Touch to Touch Screen" (The New York Times)
"Today even the company's physical stores now bear the name 'MatchesFashion.com' on their windows. If the new name is a little unwieldy, it is also a signal of the company's evolution from a local bricks-and-mortar retailer with a small e-commerce operation into a global specialty luxury e-commerce operation — with a small bricks-and-mortar presence."
"John Malone's Big Bet on Online Shopping" (The New York Times)
"Zulily's ascent is impressive. It went from a start-up in 2010 to $1.2 billion in revenue last year by selling clothing for mothers and their children at big discounts."
"Why an Instagram Tweak Spells the Beginning of a Multibillion-Dollar Industry" (Re/Code)
"With Instagram's new API offering, ads can now be purchased by just about anyone, using online ad-buying tools offered by official Instagram partners. The move has been called "one of the most anticipated moments in the evolution of advertising."
"Fashion Discovery Site Roposo Nabs $15M From Tiger Global" (TechCrunch)
"Roposo, a discovery platform for fashion products, has scooped up $15 million in fresh funding from returning investor Tiger Global."
"Macy's Tests Chutes, Tablets in Dressing Rooms to Repel Amazon" (Bloomberg)
"Macy's Inc. is using high-tech gadgets like tablets to upgrade fitting rooms, leaning on one of the few advantages that brick-and-mortar retailers have over Web-only stores."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.