The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Op-Ed | Bitcoin is Good Money" (The Business of Fashion)
"If you acknowledge that money is simply a language to communicate value, you quickly realise that bitcoin stacks up well, argues Nick Tomaino."
"Lifestyle Brands are Acquiring Their Way to Becoming Tech Companies" (Quartz)
"In the fall Under Armour overtook Adidas for the first time in sportswear sales, but the athletic apparel and gear company is still far behind Nike."
"Michael Kors Is Getting Into Wearable Tech" (Bloomberg)
"The fashion label—known for its MK print handbags that try to embody "jet-set" glamor—told analysts that it has plans for wearable technology and would announce specifics in the 'next few months.'"
"Amazon.com Rival Jet.com Raises $140 Million in New Funding" (Bloomberg)
"Jet.com Inc. raised $140 million in a new funding round before rolling out its service, building up its cash hoard to take on rival Amazon.com Inc."
"Clothing Rental Startup Le Tote Lands $8.8M In Series A Funding" (TechCrunch)
"The "sharing economy" has been a buzzy concept for several years now — but if startup investor activity is any indication, the trend isn't going anywhere any time soon."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.