Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Mining Selfies, The Arrivals, Chanel, Smartzer, Google

By
  • Kate Abnett

"Smile! Marketing Firms Are Mining Your Selfies" (The Wall Street Journal)
"Most users of popular photo-sharing sites like Instagram, Flickr and Pinterest know that anyone can view their vacation pictures if shared publicly. But they may be surprised to learn that a new crop of digital marketing companies are searching, scanning, storing and repurposing these images to draw insights for big-brand advertisers."

"The Arrivals Is On Time To Be Your High-End Outerwear Brand" (TechCrunch)
"Selling a limited line of high-end outerwear, The Arrivals is the latest ticket-holder to embark on the direct-to-consumer branding voyage that has fascinated all kinds of entrepreneurs vying to be the next Ralph Lauren, Nike, or — in this case — Barbour."

"Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere" (Adweek)
"After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel."

"Silicon Valley Has a Fashion Problem" (Style.com)
"If the tech industry decides that wearables are the key to domination, they will have to figure out how to make something people really want for more than what it can do."

ADVERTISEMENT

"Smartzer Zips Up $400k To Make Fashion Videos Shoppable" (TechCrunch)
"UK b2b startup Smartzer, which was founded back in December 2012, has pulled in $400,000 in angel funding to launch a fashion-focused video tagging tech that's designed to make look book, catwalk and other fashion video content shoppable."

"Google Expands US Shopping Service in Challenge to Amazon.com" (Bloomberg)
"Google Inc. expanded its online shopping and delivery services to more U.S. cities as it challenges Amazon.com Inc. to win customers."

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.


How Coach Used Data to Make Its Tabby Bag a Hit

After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.


Using AI to Create Customer-Centric Business Strategies

At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024