The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Op-Ed | Your Ads Need Mobile Video" (The Business of Fashion)
"Mary Meeker's latest Internet Trends report shows mobile video advertising is significantly under-exploited. Fashion brands would be wise to move fast, argues Qasim Mohammad."
"Richemont Invites LVMH to Join Site to Compete With Amazon" (Bloomberg)
"Richemont chairman Johann Rupert invited LVMH and Kering to join in an attempt to build a luxury retail website that can compete with the likes of Amazon."
"Can Silicon Valley Fix Women's Fashion?" (Buzzfeed)
"'Fashion tech companies like Stitch Fix are using algorithms and personal stylists to sell women the priceless commodity of confidence — but who's left out?"
"Tech Leaders Shake up Luxury Industry" (The Financial Times)
"Luxury brands seem to have underestimated several factors, including: how the internet has changed the habits of the rich; the rise of the Chinese as significant online shoppers; the digital know-how of millennials."
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"Kevin Rose Moves On From Silicon Valley to Watches" (The New York Times)
"On Thursday, Mr. Rose, 38, announced that his five-person team working on Watchville, a news aggregation app focused exclusively on wristwatches and based in San Francisco, will merge with Hodinkee, a site for wristwatch enthusiasts."
"Styloko's WantList is Tinder for Fashion" (Wired)
"Tinder for fashion. You've heard it before. But a new London-based fashion discovery app wants to do it right, and use a "Tinder-like approach" to change the way people shop for clothes online."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.