The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Rent the Runway Raises $60 Million" (Tech Crunch)
"Fashion e-commerce powerhouse Rent the Runway has confirmed that it raised $60 million in a funding round led by Fidelity Investments."
"How Social Cash Made WeChat The App For Everything" (Fast Company)
"A centuries-old tradition gave rise to China's most valuable company and captured the attention of everyone from teens to Silicon Valley."
"What the Data Says Was the Best-Selling Fashion of 2016" (Quartz)
"Retail technology and analytics firm Edited crunched their data from the last 12 months to find the top items for women, men, and children in the US and UK at retailers with an online presence."
"Amazon Lands US Patent Covering Drone Security Measures" (Retail Dive)
"Reports of this patent award come just a couple of weeks after Amazon completed its first Prime Air drone delivery in the UK, where it has pursued much of its drone development while the US government failed to aggressively address delivery drone guidelines."
"Doing Business in India Requires a Mobile-First Strategy" (Harvard Business Review)
"A telecommunications revolution, towards fourth generation (4G) mobile services, will transform the consumer landscape over the next 5-10 years."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.