The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Pinterest Really, Really Wants you to Shop From its Pins" (Quartz)
"The image sharing platform is capitalising on user's strong intent to purchase, by making shopping an even greater part of the experience."
"Mobile Shopping Startup PredictSpring Raises $11.4M" (TechCrunch)
"PredictSpring, a startup that helps brands and retailers build mobile apps, announced today that it has raised $11.4 million in Series A funding."
"E-Commerce Winners and Losers in the Wake of Brexit" (Glossy)
"And the two-year 'conscious uncoupling' from Europe will be an uncertain time for U.K. retail — an industry pinning its hopes on an e-commerce boom."
"Meet The New Wave Of Wearables: Stretchable Electronics" (Fast Company)
"Scientists have figured out how to make electronics as pliable as a temporary tattoo—meaning the next big tech platform may be your skin."
"Entry of Conglomerates Set to Shake Up Online Fashion Retail" (LiveMint)
"Dominant players such as Myntra and Jabong feel the heat as Tatas, Aditya Birla Group and Reliance enter the fray."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.