The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Lauryn Morris Made a Spectacle of Snap's Hit Sunglasses (Fast Company)
"That Spectacles could succeed in being the most exciting new gadget of the year where Google Glass failed and Microsoft and Magic Leap have been slow to commercialise is a testament to Lauryn Morris, who has experience in wearable computing and high-end fashion eyewear."
As Tech Giants Step Back From Smartwatches, the Fashion World Steps Up (Wearable)
"Fossil has gone all in on the smart wearables with approximately one trillion devices set for this year, while Tag Heuer tripled its own sales forecast on its high-end Connected watch."
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Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest (Business of Fashion)
"Fashion Tech Lab is what Duma calls a hybrid of a venture capital fund, accelerator and an experimental laboratory, where companies can receive funding, meet with those in the industry and experiment with the latest technologies."
China, Malaysia to Open 'Digital Gateway' for Small Businesses to Go Global, Says Alibaba (South China Morning Post)
"These e-hubs would enable small businesses in one country to sell to consumers in another, with low or no import duties, speedy customs clearance, and better access to logistics, according to Alibaba."
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.