The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
How Lauryn Morris Made a Spectacle of Snap's Hit Sunglasses (Fast Company)
"That Spectacles could succeed in being the most exciting new gadget of the year where Google Glass failed and Microsoft and Magic Leap have been slow to commercialise is a testament to Lauryn Morris, who has experience in wearable computing and high-end fashion eyewear."
As Tech Giants Step Back From Smartwatches, the Fashion World Steps Up (Wearable)
"Fossil has gone all in on the smart wearables with approximately one trillion devices set for this year, while Tag Heuer tripled its own sales forecast on its high-end Connected watch."
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Miroslava Duma Launches Fashion Tech Lab with $50 Million to Invest (Business of Fashion)
"Fashion Tech Lab is what Duma calls a hybrid of a venture capital fund, accelerator and an experimental laboratory, where companies can receive funding, meet with those in the industry and experiment with the latest technologies."
China, Malaysia to Open 'Digital Gateway' for Small Businesses to Go Global, Says Alibaba (South China Morning Post)
"These e-hubs would enable small businesses in one country to sell to consumers in another, with low or no import duties, speedy customs clearance, and better access to logistics, according to Alibaba."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.