The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Inside Evan Spiegel's Very Private Snapchat Story" (Re/Code)
"Snapchat sets the agenda for many people: Investors, media companies, advertisers and, most importantly, its 130 million or so daily users. They're the ones who follow Spiegel's lead and play by his rules."
"Bots, Messenger and the Future of Customer Service" (Tech Crunch)
"Bots can help with customer service. They can gather information for the eventual interaction with a human rep, understand exactly what happened and what the consumer wants and even be empowered to solve basic issues, automatically."
"Ads Evolve Into New Forms as Media Landscape Shifts" (The New York Times)
"Advertisers have become more sophisticated, creating digital ads that were divorced from traditional campaigns and were better suited to the many platforms that have become available, including Facebook, Twitter, YouTube and Snapchat."
"Investors Pour Another $30 million into Second-hand Fashion Site Tradesy" (Re/Code)
"Tradesy, a shopping website that sells second-hand designer fashion clothing, has raised another $30 million investment, as the remaining startups in this e-commerce niche ready themselves for a make-or-break year."
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"Instagram Business Profiles to Feature 'Contact' Buttons, Directions and More" (Tech Crunch)
"The profiles, which are currently being tested with a small group of users, offer a variety of useful features for those who run a business account on Instagram, including a "Contact" button, access to maps and directions, and the ability to categorise the business by type."
"BigCommerce Lands $30 Million to Help Small Businesses Compete in Amazon's World" (Re/Code)
"BigCommerce started out like its larger competitor Shopify by making software that allows small businesses to launch and manage online storefronts."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.