Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Bits & Bytes | Snapchat Spectacles, LVMH's Digital Drive

This week, Snapchat launches its first wearable, while LVMH's digital revolution has been slow to start.
Snapchat Spectacles | Source: Spectacles.com
By
  • Helena Pike

"Snapchat's New Glasses Are As Silly As Snapchat (And That's Why They'll Be A Hit)" (Fast Company)
"The glasses film 115-degrees wide to mimic human perception, and record a round image that creates videos outside the bounds of standard rectangular cropping."

"LVMH's Digital Drive Takes Time Despite Apple Hire" (Reuters)
"Almost a year after LVMH appointed former Apple Music executive, Ian Rogers, his impact on the world's biggest luxury goods group has yet to become visible."

"Messaging Apps Are Changing How Companies Talk with Customers" (Harvard Business Review)
"Welcome to the era of 'conversational commerce,' the term for online business that's powered by natural language technologies."

"An Algorithm That Mixes Your Perfect Make-Up: How Technology Is Changing the Beauty World" (The Telegraph)
"You might assume there is little connection between the techies beavering away in California's Silicon Valley and your daily beauty regime. But you'd be wrong."

"Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality" (Ad Week)
"A Nielsen survey of 8,000 consumers found that many might actually be more ready for VR than some might have guessed."

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Why Luxury Is Warming Up to Lab-Grown Diamonds

Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.


The New Backlash Against Social Media, Explained

Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.


How Coach Used Data to Make Its Tabby Bag a Hit

After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024