The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Snapchat's New Glasses Are As Silly As Snapchat (And That's Why They'll Be A Hit)" (Fast Company)
"The glasses film 115-degrees wide to mimic human perception, and record a round image that creates videos outside the bounds of standard rectangular cropping."
"LVMH's Digital Drive Takes Time Despite Apple Hire" (Reuters)
"Almost a year after LVMH appointed former Apple Music executive, Ian Rogers, his impact on the world's biggest luxury goods group has yet to become visible."
"Messaging Apps Are Changing How Companies Talk with Customers" (Harvard Business Review)
"Welcome to the era of 'conversational commerce,' the term for online business that's powered by natural language technologies."
"An Algorithm That Mixes Your Perfect Make-Up: How Technology Is Changing the Beauty World" (The Telegraph)
"You might assume there is little connection between the techies beavering away in California's Silicon Valley and your daily beauty regime. But you'd be wrong."
"Nielsen Says Mainstream Consumers Really Are Interested in Virtual Reality" (Ad Week)
"A Nielsen survey of 8,000 consumers found that many might actually be more ready for VR than some might have guessed."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.