The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fashion Startups Bypass Department Stores to Reach Consumers" (The Wall Street Journal)
"Some startup founders are saying it is getting ever easier for fashion brands to reach consumers directly, through business models like subscription, as well as mobile apps where consumers discover trends and items."
"A Trendy Startup Is Determined to Become the Shoppable Instagram" (Business Insider)
"Brands who want to find fashion-obsessed millennials should look no farther than VFILES, the fashion social-network-cum-retail-space that relaunched today with mobile-friendly design and more capability for users to connect."
"How 3-D Printing Is Saving the Italian Artisan" (Bloomberg)
"Techniques such as the 3D printing have helped turn northeastern Italy into an unlikely hothouse of innovation."
"Eyeglass Retailer Warby Parker Valued at $1.2 Billion" (The Wall Street Journal)
"Online eyeglass retailer Warby Parker has raised a fresh round of capital that values it over $1 billion and bolsters its expansion of brick-and-mortar stores."
"Stylect, a Tinder for Shoe Lovers" (The Financial Times)
"Stylect is gathering so much data on the preferences of its users towards the shoes it catalogues that it has just recruited a Cambridge university and MIT-educated data scientist to uncover its hidden insights."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.