The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Fashion Startups Bypass Department Stores to Reach Consumers" (The Wall Street Journal)
"Some startup founders are saying it is getting ever easier for fashion brands to reach consumers directly, through business models like subscription, as well as mobile apps where consumers discover trends and items."
"A Trendy Startup Is Determined to Become the Shoppable Instagram" (Business Insider)
"Brands who want to find fashion-obsessed millennials should look no farther than VFILES, the fashion social-network-cum-retail-space that relaunched today with mobile-friendly design and more capability for users to connect."
"How 3-D Printing Is Saving the Italian Artisan" (Bloomberg)
"Techniques such as the 3D printing have helped turn northeastern Italy into an unlikely hothouse of innovation."
"Eyeglass Retailer Warby Parker Valued at $1.2 Billion" (The Wall Street Journal)
"Online eyeglass retailer Warby Parker has raised a fresh round of capital that values it over $1 billion and bolsters its expansion of brick-and-mortar stores."
"Stylect, a Tinder for Shoe Lovers" (The Financial Times)
"Stylect is gathering so much data on the preferences of its users towards the shoes it catalogues that it has just recruited a Cambridge university and MIT-educated data scientist to uncover its hidden insights."
Zero10 offers digital solutions through AR mirrors, leveraged in-store and in window displays, to brands like Tommy Hilfiger and Coach. Co-founder and CEO George Yashin discusses the latest advancements in AR and how fashion companies can leverage the technology to boost consumer experiences via retail touchpoints and brand experiences.
Four years ago, when the Trump administration threatened to ban TikTok in the US, its Chinese parent company ByteDance Ltd. worked out a preliminary deal to sell the short video app’s business. Not this time.
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.