The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Swatch Is Secretly Stockpiling Patents" (Bloomberg)
"Swatch has filed 173 smartwatch-related patents in recent years, even though chief executive officer Nick Hayek has been dismissive of the devices."
"German Robots to Make First Adidas Running Shoes in 2016" (Reuters)
"A German factory operated largely by robots will make its first 500 pairs of running shoes for Adidas early next year as the sportswear company seeks to cut labour costs and speed up delivery to fashion-conscious consumers."
"Refinery29 Co-Founders: From Kardashians to Syrian Refugees" (The Financial Times)
"The co-founders of the fashion-focused digital publisher are adding global news and tech to the mix."
"A Fast and Flat Fashion World" (The New York Times)
"The fashion industry now needs to look upon technology as a VIP guest at the party, not a gatecrasher."
"LVMH's TAG Heuer to Step Up Smartwatch Production to Meet Demand" (Bloomberg)
"TAG Heuer will increase production of its smartwatch in coming months after receiving requests from retailers, agents and subsidiaries for some 100,000 timepieces."
"Retail Giant Nordstrom Joins Syndicate In $15.5 Million Round For On-Demand Custom Shoe Retailer Shoes Of Prey" (TechCrunch)
"Shoes of Prey, the Khosla Ventures-backed, on-demand customized shoe retailer, has raised $15.5 million from a syndicate of investors including the retail giant Nordstrom."
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.
BoF welcomed business leaders, technologists and creative innovators to share their insights on how the fashion industry can navigate new frontiers in AI, shifts in digital culture and advancements in immersive technologies. Watch on-demand now.