The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
Target Has a Secret App for Superfans, and It Looks like Instagram (Fast Company)
"It's used to connect the Target design team to the customer they're designing for. Target keeps the group at roughly 600 members. The larger incentive is that these fans get to be part of a feedback loop, seeing and sometimes trying products early, while encouraging Target to develop products that they will love to buy."
Louis Vuitton Expands E-Commerce Reach to Cover All of China (Jing Daily)
"Consumers from smaller cities will also be able to enjoy the brand's premium delivery service and convenient 7-days return policy. The news of this e-tail rollout comes just days after Louis Vuitton announced the lowering of its prices in China, in support of the Chinese government's tax-cutting efforts."
Nike's Digital Reboot Is Working (CNN Money)
"Nike oriented the strategy around its digital business, telling investors that sales through digital platforms would double to 30 percent of the company's roughly $36 billion in annual sales. And Nike finally launched a pilot programme with Amazon after resisting it for years."
Amazon Prime Day US Sales Bigger Than Last Year, Despite Site Issues (TechCrunch)
"The retailer is this morning claiming its Prime Day sales in the US are 'bigger than ever,' and grew faster than last year's Prime Day within the first ten hours of the annual sales event. Online shoppers spent 54 percent more in the first three hours of Prime Day this year."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.