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Bits & Bytes | Target's Secret App, Louis Vuitton Expands E-Commerce in China

This week, Target has an invite-only app that lets members collaborate with the company's designers, while in mainland China customers gain access to Louis Vuitton's delivery service.
Target | Source: Target
By
  • Kristina Ezhova

Target Has a Secret App for Superfans, and It Looks like Instagram (Fast Company)
"It's used to connect the Target design team to the customer they're designing for. Target keeps the group at roughly 600 members. The larger incentive is that these fans get to be part of a feedback loop, seeing and sometimes trying products early, while encouraging Target to develop products that they will love to buy."

Louis Vuitton Expands E-Commerce Reach to Cover All of China (Jing Daily)
"Consumers from smaller cities will also be able to enjoy the brand's premium delivery service and convenient 7-days return policy. The news of this e-tail rollout comes just days after Louis Vuitton announced the lowering of its prices in China, in support of the Chinese government's tax-cutting efforts."

Nike's Digital Reboot Is Working (CNN Money)
"Nike oriented the strategy around its digital business, telling investors that sales through digital platforms would double to 30 percent of the company's roughly $36 billion in annual sales. And Nike finally launched a pilot programme with Amazon after resisting it for years."

Amazon Prime Day US Sales Bigger Than Last Year, Despite Site Issues (TechCrunch)
"The retailer is this morning claiming its Prime Day sales in the US are 'bigger than ever,' and grew faster than last year's Prime Day within the first ten hours of the annual sales event. Online shoppers spent 54 percent more in the first three hours of Prime Day this year."

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