The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Apple Takes a Confident Step into Fashion with Its First Met Gala" (The Verge)
"The exhibition will examine materials in a way that will suggest fashion has reached a point where it must embrace technology in order to innovate."
"Public School x Fitbit Could Finally Solve Tech's Fashion Problem" (Racked)
"Activity tracker behemoth Fitbit and buzzy New York label Public School have announced they're working on a collection of accessories for Fitbit's just-announced Alta tracker."
"Clothing Rental: New Subscription Service Allows Customers to Rent Clothes from High Street Shops" (The Independent)
"As retailers look for new ways to keep customers coming into stores, renting clothes rather than buying them outright could soon become a normal part of the British high street."
"Achieving a Digital State of Mind" (McKinsey & Company)
"Digital isn't merely an add-on; it's a way to think differently about business models, customer journeys, and organizational agility."
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"PopSugar Wants to Become the Mobile Shopping Cart for Fashion" (The Wall Street Journal)
"Web publisher's shopping-focused search engine ShopStyle will now let consumers execute purchases on behalf of retailers."
"India's Snapdeal Raises $200 Million Led by Ontario Teachers' Pension Plan" (Reuters)
"Indian online marketplace Snapdeal has raised $200 million in a fresh funding round led by Canada's Ontario Teachers' Pension Plan, the company said."
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.