The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
The Apple Watch's Success Has Created a Luxury Smartwatch Boom (Wired)
"According to research firm Asymco, the world's most successful watchmaker is Apple, with 2017 revenues eclipsing Rolex. It should have come as no surprise that traditional watchmakers were eager to join the gold rush to horology's newest frontier."
27 Percent of Apparel Sales Are Now Online (Retail Dive)
"Amazon is contributing to the rise of apparel e-commerce thanks to its expanding private label lines and services like its now widely available Prime Wardrobe try-before-you-buy service."
The Future of Luxury: First Comes the App, Then Comes the Store (Jing Daily)
"Despite China's love of online shopping, e-commerce platforms have discovered that having an online presence is no longer enough. By investing in brick-and-mortar stores, Alibaba is pushing forward the integration of online and offline retail to create a seamless omnichannel consumer experience."
China's Highest Earners Don't Use WeChat for Luxury (Jing Daily)
"According to a new report, marketing on WeChat for luxury brands could be a bust for the country's highest earners. When asked where they would usually read about luxury brands and their offerings, magazines surprisingly topped the list of options for respondents."
Amazon, Alibaba Drive Retail's Brand Growth (Retail Dive)
"Having been battered and thoroughly transformed by e-commerce, retail led category value growth for the second consecutive year, with a rise of 35 percent, the authors say. Two Chinese e-commerce giants, JD and Alibaba, drove the retail surge."
Brands are using them for design tasks, in their marketing, on their e-commerce sites and in augmented-reality experiences such as virtual try-on, with more applications still emerging.
Brands including LVMH’s Fred, TAG Heuer and Prada, whose lab-grown diamond supplier Snow speaks for the first time, have all unveiled products with man-made stones as they look to technology for new creative possibilities.
Social networks are being blamed for the worrying decline in young people’s mental health. Brands may not think about the matter much, but they’re part of the content stream that keeps them hooked.
After the bag initially proved popular with Gen-Z consumers, the brand used a mix of hard numbers and qualitative data – including “shopalongs” with young customers – to make the most of its accessory’s viral moment.